Freshness isn’t static, it’s a sensation. Working with Wieden+Kennedy, I helped bring Sprite’s “Fresh Yourself” campaign to life through a visual language designed to feel immediate, electric and full of energy.
Role
Lead Designer
Campaign Design
About the project
The creative system drew from the optical intensity of Op Art and the distortion of glitched typography, graphic techniques that captured the sharp, exhilarating taste of Sprite in a way that felt bold and contemporary.
Each piece of the campaign was designed to move visually, pulling viewers into a layered, sensory experience that echoed the product’s signature zing.
Through colour, movement and structure, the visuals didn’t just describe freshness, they made it tangible.
