While working with McCann London, I led the design development for Nomad Foods’ brand evolution, a project driven by a shared ambition to build a more progressive, future-facing identity. After years without a major refresh, they needed an identity that could match the scale of their vision, a system built not just to modernise, but to embody continuous growth.
Role
Lead Designer
Brand Identity
Logo Design
Icon Design
Illustration Direction
Guidelines Creation
About the project
Working in close partnership with Nomad’s leadership team, we anchored the rebrand around a single strategic idea: discovery.
At the heart of the business was a simple truth, always striving to find better ways of working, sourcing, and nourishing. Our role was to translate that spirit into a visual and verbal system that would feel dynamic, optimistic, and always in motion.
The new identity reframed Nomad Foods not as a company standing still, but as a brand built on momentum, constantly improving, adapting, and leading.
A brand that doesn’t just produce food, but shapes the future of food itself.
Building the World of Nomad
A brand in motion needs an identity that moves with it.
As part of Nomad Foods’ rebrand, the team needed a flexible asset — something that could adapt across campaigns, channels and audiences without losing clarity or meaning. A single, multi-dimensional illustration became the answer: a visual world expansive enough to tell multiple stories at once.
Working closely with illustrator Febin Raj, I helped shape an asset that could scale seamlessly across the brand’s communications. Every element was designed with intention: allowing Nomad to zoom into specific parts of their network — from sourcing to production to sustainability — without losing the integrity of the whole.
The result was more than an illustration. It became a visual ecosystem: a dynamic map of Nomad Foods’ mission, values and reach — adaptable, detailed, and built for discovery.
