While working with McCann London, I led the design development for Nomad Foods’ brand evolution, a project driven by a shared ambition to build a more progressive, future-facing identity. After years without a major refresh, they needed an identity that could match the scale of their vision, a system built not just to modernise, but to embody continuous growth.
Role
Lead Designer
Brand Identity
Logo Design
Icon Design
Illustration Direction
Guidelines Creation
About the project
Rebranding Nomad Foods
Partnering closely with Nomad’s leadership, we anchored the rebrand around a single idea: discovery. The business is built on always finding better ways to work, source, and nourish, our job was to reflect that momentum visually and verbally.
The new identity positions Nomad not as a company standing still, but one constantly adapting and leading, shaping the future of food.
A Brand in Motion
To support this, we developed a flexible brand asset, a single, multi-dimensional illustration created with Febin Raj. Designed to scale across campaigns and audiences, it became a visual ecosystem: a dynamic map of Nomad’s mission and values, built for storytelling and discovery.
