In collaboration with The Brooklyn Brothers, we created a direct mailer for the launch of the new MINI Countryman, an invitation to rediscover the spirit of family adventure through a modern lens. At the heart of the piece was an immersive map: a reimagined landscape that drew on nostalgic waypoints, classic road trips, hidden getaways, iconic destinations, reinterpreted as markers of new experiences. On the reverse, a look and feel overview of the new MINI Countryman connected the past to the present, linking the car’s bold design evolution to the timeless pull of exploration.