‘Father Figures’ is a Father’s Day campaign created with Courvoisier and creative studio CALLING, celebrating the mentors and role models who help shape us, often quietly, but with lasting impact. Told through short films and portraits, the series features Mercury Prize winners Ezra Collective honouring jazz icon Gary Crosby; designer Bianca Saunders reconnecting with her former tutor Andrew Ibi; and artist Giuseppe Parrinello celebrating his friend and creative influence Adalberto Lonardi.
Role
Lead Designer
Campaign Design
About the project
I worked closely with the creative team in the early stages to help define the design direction. The visual identity needed to feel elegant and grounded — something that could hold emotional stories while still sitting confidently within Courvoisier’s luxury world. I developed a clean, warm system that used considered typography, layout and tone to frame the campaign content without overpowering it. The final assets rolled out across social, digital and editorial formats.
