Design Direction, Campaign Design
Freshness isn’t static — it’s a sensation.
Working with Wieden+Kennedy, I helped bring Sprite’s “Fresh Yourself” campaign to life through a visual language designed to feel immediate, electric and full of energy.
The creative system drew from the optical intensity of Op Art and the distortion of glitched typography — graphic techniques that captured the sharp, exhilarating taste of Sprite in a way that felt bold and contemporary.
Each piece of the campaign was designed to move visually, pulling viewers into a layered, sensory experience that echoed the product’s signature zing.
Through colour, movement and structure, the visuals didn’t just describe freshness — they made it tangible.
Sprite: Fresh Yourself
Freshness isn’t static — it’s a sensation.
Working with Wieden+Kennedy, I helped bring Sprite’s “Fresh Yourself” campaign to life through a visual language designed to feel immediate, electric and full of energy.
The creative system drew from the optical intensity of Op Art and the distortion of glitched typography — graphic techniques that captured the sharp, exhilarating taste of Sprite in a way that felt bold and contemporary.
Each piece of the campaign was designed to move visually, pulling viewers into a layered, sensory experience that echoed the product’s signature zing.
Through colour, movement and structure, the visuals didn’t just describe freshness — they made it tangible.
