Branding, Logo Design, Art Direction

Phyllo Fourno


Branding design for a Greek-Cypriot bakery in London, taking inspiration from the brand name, “Phyllo” which comes from the greek for “Leaf”, and “Fourno” which translates, literally, to “in the oven”. The logo is representative of the shape of traditional Greek-Cypriot clay ovens, which is filled with heat waves envoking a sense of the aromas coming from within. Alongside the logo we crop in a
on a “Phyllo”, or leaf of Filo pastry, which is used as a holding device for copy and to break up our layouts.

 




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