Design Direction, Campaign Design, Illustration
Mini Countryman:
Every journey starts with a memory.
In collaboration with The Brooklyn Brothers, we created a direct mailer for the launch of the new MINI Countryman — an invitation to rediscover the spirit of family adventure through a modern lens.
At the heart of the piece was an immersive map: a reimagined landscape that drew on nostalgic waypoints — classic road trips, hidden getaways, iconic destinations — reinterpreted as markers of new experiences. On the reverse, a look and feel overview of the new MINI Countryman connected the past to the present, linking the car’s bold design evolution to the timeless pull of exploration.
Designed to be both tactile and emotive, the mailer wasn’t just a product showcase — it was a call to adventure, one that put the MINI spirit of freedom and discovery firmly back in motion.
Mini Countryman:
Journey Big
Every journey starts with a memory.
In collaboration with The Brooklyn Brothers, we created a direct mailer for the launch of the new MINI Countryman — an invitation to rediscover the spirit of family adventure through a modern lens.
At the heart of the piece was an immersive map: a reimagined landscape that drew on nostalgic waypoints — classic road trips, hidden getaways, iconic destinations — reinterpreted as markers of new experiences. On the reverse, a look and feel overview of the new MINI Countryman connected the past to the present, linking the car’s bold design evolution to the timeless pull of exploration.
Designed to be both tactile and emotive, the mailer wasn’t just a product showcase — it was a call to adventure, one that put the MINI spirit of freedom and discovery firmly back in motion.
