Campaign Design
Kettle Chips:
Kettle Crips were bringing a new lower calorie product to the market, Kettle Bites, aimed at consumers with an interest in healthier eating. To bring awareness to the product they launched a campaign across print, poster and digital as well as London bus wraps for each flavour.
101 London suggested that the best way to show how healthy and flavoursome the snacks are was to photograph the fresh ingredients as if they were ‘exploding’ from the pack. I was then tasked with applying the finishing touches by tidying up the photography, removing any blemishes, correcting light source and colour where needed. I then created a simple typographic style and colour scheme to match the flavours.
Kettle Chips:
Kettle Bites
Kettle Crips were bringing a new lower calorie product to the market, Kettle Bites, aimed at consumers with an interest in healthier eating. To bring awareness to the product they launched a campaign across print, poster and digital as well as London bus wraps for each flavour.
101 London suggested that the best way to show how healthy and flavoursome the snacks are was to photograph the fresh ingredients as if they were ‘exploding’ from the pack. I was then tasked with applying the finishing touches by tidying up the photography, removing any blemishes, correcting light source and colour where needed. I then created a simple typographic style and colour scheme to match the flavours.
