Book, Posters, Wristbands, Stickers
Cream Awards:
🏆 Creative Circle Awards Winner: Silver for Best Graphic Design 2023.
We wanted the medical world to come through in every aspect of the design in a multitude of subtelties to build up the wider look and feel. From the fonts we chose, one based on the LogMAR chart used by ophtalmologist, and the other representative of the readability and functionality of pixel fonts used on scans. We treated our type in a way that made it feel tangiable, as if reading a diagnosis on a screen or on a scan that had been handed to you, sort out of focus edges, pixelation, layers of blurring. Our colour palette is inspired by the colours used in MRI that aid Radiologists in their work.
Cream Awards:
The Talent Transplant
🏆 Creative Circle Awards Winner: Silver for Best Graphic Design 2023.
We wanted the medical world to come through in every aspect of the design in a multitude of subtelties to build up the wider look and feel. From the fonts we chose, one based on the LogMAR chart used by ophtalmologist, and the other representative of the readability and functionality of pixel fonts used on scans. We treated our type in a way that made it feel tangiable, as if reading a diagnosis on a screen or on a scan that had been handed to you, sort out of focus edges, pixelation, layers of blurring. Our colour palette is inspired by the colours used in MRI that aid Radiologists in their work.
The MRI scans we obtatined had a wonderful complexity to them, the technology, although impressive for it's functionality, was not the quality we were expecting. This allowed for beautiful textures to be created that were reminiscent of suminagashi, a Japanese ink marbelling technique. The rawness and reality of our subject allowed for a strong noise texture to be used created by artifically enhancing the quality of our rather low res scans.
Now that we had our set of assets, it allowed us to be playful with the execution of the work, overlaying symbols we observed on medical documents, with our new coloured scans became a design feature through the book. We blended scans with backgrounds, overlaying black and white "scans" of students over macro textures of the coloured scans.
