Event Design, Poster Design
BBC Asian Network:
Recent market research showed that the BBC’s radio station ‘Asian Network’ were loosing listeners. Their target audience of 18-34 year old British Asians were not connecting with the station’s sound or image. To counter this the station launched a new day festival in 2016 at The Eventim Apollo celebrating the best in British Asian music.
I was asked to create two posters to promote the event and with the above in mind I wanted the designs to reflect the energy of the performers. I overlaid a gradient of two contrasting colours on photographs of the acts performing live and used a contemporary typeface to create a style that the younger audience could relate to.
BBC Asian Network:
Live Event
Recent market research showed that the BBC’s radio station ‘Asian Network’ were loosing listeners. Their target audience of 18-34 year old British Asians were not connecting with the station’s sound or image. To counter this the station launched a new day festival in 2016 at The Eventim Apollo celebrating the best in British Asian music.
I was asked to create two posters to promote the event and with the above in mind I wanted the designs to reflect the energy of the performers. I overlaid a gradient of two contrasting colours on photographs of the acts performing live and used a contemporary typeface to create a style that the younger audience could relate to.
